Ad Assistance
McDonald’s new ad campaign involves a bunch of hipsters going to MickyD’s for the fancy chicken sandwiches. They are beckoned by a “pinky salute” from their apparent queen – much like the Bat Signal – and troop off to do some fine eatin’.
This, in addition to McDonald’s continued use of the nauseating “I’m Lovin’ It,” shows how out of touch the company is with its clientele. Face it, no one besides small children, thinks, “I’m craving a fine dining experience. I know! We’ll go to McDonald’s! After I change my clothes and douche, of course!” McDonald’s, at best, is a last resort: every other place is closed or you need to eat in under five minutes. I do know some hipsters that eat McDonald’s frequently, but it’s not because it’s cool… it’s because they’re drunk.
With that in mind, I propose a new ad campaign for Maccers (as it’s known in Oz):
A bunch of kids stagger out of a bar, look around and see a McDonald’s. They slump over the counter and order a whole slew of crap, which they then devour without even moving away from the counter. Then ba, da, bah, bah, ba, ba: “I’m Totally Wasted!”
It’s more realistic, and, I’m actually serious here, McDonald’s makes a lot of money from the post-2am crowd. You don’t want them going to Wendy’s, you want them to know that McDonald’s will treat them right, and clean up their vomit if necessary. I would actually appreciate a McDonald’s that looks at itself realistically.
That, or they need to start making commercials with their “heavy users;” might as well pay for some of their future medical bills.
I’m sorry I referenced douching earlier. It’s unseemly, and douche really isn’t very good for the female reproductive organs. My apologies. To those who douche: please stop. Don’t use that “feminine spray” either. You smell like a rose naturally.
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