I just watched this week’s LOST on ABC’s website. While it’s no Hulu (love!), it is nice to be able to watch them online.
ABC has prominent commercials - most of which are ABC-based - but I’m not sure that their outside advertisers are getting their money’s worth.
The most recent episode is entitled “This Place Is Death”. Perhaps not that auspicious for advertisers from the outset, but it is really all in the timing.
The lead out for the Act II commercial break saw an ashen and profusely-bleeding Charlotte plead with Jin not to let Sun come back to the island. They go to commercial on the obviously sick woman wildly screaming, “THIS PLACE IS DEATH!”
The commercial run directly after?
Because why not? Why not run an ad for the real-life location of LOST’s death island?
I mean, I don’t think an ad for an island you have to fly to is a good fit for the show in general, though I understand Hawaii’s desire to capitalize on the beauty of the locations shown week after week.
But perhaps the Act II break would have been better spent viewing that grating Desperate Housewives primer again.
I will note, however, my satisfaction in seeing three weeks’ worth of promises regarding Charlotte finally come to fruition. Amen.