Never Let Me Be Called a Pessimist
This is the actual conclusion of a paper I turned in today. I scrapped the Daily Show bit.
Conclusion:
While the state of the election media coverage in 1984 seemed perhaps shaky, by 2004 it appeared to be an all-out brawl. This assessment of the 2004 election finds election reporting not just unimproved, but in crisis. It becomes nearly impossible to decide who is setting the agenda, and sometimes if there even is one. But if there is a lack of control, it does not seem to be indicative of any kind of open, participatory, or deliberative democracy either. As in 1984, it appears that in 2004 the Republicans were able to use incumbency to their advantage and set some of the parameters of the debate. Both Reagan and Bush were able create strong, masculine images, and 2004 saw the active creation of a feminine, flip-flopping Kerry image on the part of the Bush campaign. These images were duly carried in the media at the expense of policy discussion.
The detrimental effects of conflict-based, horserace and process-focused journalism were present in 1984, but shockingly exacerbated twenty years later. Perhaps it says something important when the political spin doctors themselves are mortified by their own processes. One cannot but feel sorry for Eskew when he says, ‘I guess it was entertaining for people at home, but it led to another moment I’m just completely ashamed of’ (quoted in Jamieson, 2006: 160). Unfortunately, this paper’s comparison has shown that when it comes to recent election media coverage, the specifics of Eskew’s complaint are sadly irrelevant. Instead, they stand in for larger ills in American media and political systems that feed off each other in downward spiral, and whose ability to inform the electorate or serve the democracy is doubtful at best.
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