A Tech Cybernetic You Can’t Do Without

A tech cybernetic is a computer system that is so integral to a person or organization that they can’t function without it. In this blog, we’ll explore some of the must-have tech cybernetics that you can’t do without.

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SEO Basics

If you’re running a website, you need to make sure it’s optimized for search engines. Search engine optimization, or SEO, is the process of making sure your website appears as high up as possible in the search engine results pages. There are a number of things you can do to optimize your website for search engines, and we’ll cover the basics in this section.

Set up GSC and Bing Webmaster tools

Google and Bing both have free webmaster tools that help you track your website’s performance in search engine results pages (SERPs). While GSC provides more data and features, both tools are useful for SEO purposes.

In order to use either tool, you’ll need to verify that you own the website. This is usually done by adding a meta tag to your site’s home page or uploading a specified file to your server. Once you’ve verified ownership, you can start tracking your website’s progress.

Some of the things you can track with GSC and Bing WebmasterTools include:
-Your website’s position in SERPs for certain keywords
-The click-through rate (CTR) for your website in SERPs
-The number of impressions (times your website appears in SERPs) for certain keywords
-The number of organic clicks (traffic from SERPs) to your website
-The countries and devices from which organic traffic is coming
-Search queries that led to your website being displayed in SERPs
-Any manual actions taken against your website by Google

Set up Google Analytics

Whether you’re just starting out or you’ve been in the game for a while, there’s always room to learn more about SEO. After all, the rules and best practices are constantly changing as Google updates its algorithm. As a result, it can be tough to keep up. However, staying on top of SEO is crucial if you want your website or blog to rank high in search engine results pages (SERPs).

Fortunately, there are plenty of resources out there that can help you learn more about SEO. One of the best places to start is Google Analytics. Google Analytics is a free tool that provides insights into how people find and use your website or blog. It can also help you track your progress over time and see which SEO strategies are working best for your site.

If you’re not already using Google Analytics, now is the time to set it up. This guide will show you how to get started.

Install and configure an SEO plugin (wordpress)

If you want to make sure your website is optimized for search engines, then you need to install and configure an SEO plugin. WordPress has a number of great SEO plugins available, and in this article we will show you how to install and configure the Yoast SEO plugin.

Keyword Research

Before you can even begin to consider how to optimise your website or blog for the search engines, the first thing you need to do is some keyword research. This will help you to understand what people are searching for online and how you can ensure that your site appears in the search results for these keywords.

Identify your competitors

pYour competitors are other companies or organizations that offer similar products or services to the same target market as you. It’s important to identify your competitors so you can learn from their successes and failures, and modify your own keywords and marketing strategy accordingly.

To identify your competitors, start by brainstorming a list of companies or organizations that offer products or services similar to yours. Once you have a list, visit their websites and take note of the keywords they use in their titles, metatags, and throughout their site content. You can also use a tool like Google AdWords Keyword Planner to research the keywords your competitors are targeting.

Conduct a keyword gap analysis

There are a couple different types of keyword gap analyses you can conduct in order to better understand how you can improve your website’s ranking in SERPs. The first is a simple compare and contrast of the keywords your website is ranking for organically versus the keywords your competitors are ranking for. This will give you an idea of which keywords you should be targeting in order to improve your website’s organic ranking.

The second type of keyword gap analysis is a bit more complex, and involves comparing the keywords you are targeting on your website with the keywords your competitors are targeting, as well as the keywords that are being used to generate organic traffic on their websites. This will give you an idea of which keywords you should be targeting in order to improve your website’s organic ranking, as well as which keywords you should be targeting in order to generate more organic traffic.

Find your main ‘money’ keywords

Main ‘money’ keywords are the ones that will directly help you boost conversions and grow your business.

To find your main ‘money’ keywords, start by brainstorming a list of potential keywords related to your business. Once you have your list, use a keyword research tool like Google Keyword Planner or Moz Keyword Explorer to researched each keyword’s monthly search volume and competition level.

You can also use Google’s autocomplete feature to get ideas for related keywords to add to your list. Just start typing a keyword into the Google search bar, and Google will suggest related searches. For example, if you type “cyber security” into the search bar, Google will suggest searches like “cyber security jobs” and “cyber security training.”

Once you have your list of researched keywords, prioritize them by monthly search volume and competition level. The keywords with the highest monthly search volume and low competition are your main ‘money’ keywords.

Technical SEO

You can have the best product in the world, but if no one can find it, does it really matter? Technical SEO is the practice of optimizing your website for the search engines, so they can easily crawl, index, and rank your site. In other words, it’s making sure your website is technically sound so Google can understand it and rank it in the search results.

Leverage “Inspect URL” feature in GSC

The “Inspect URL” feature in GSC is a powerful tool that allows you to see how Google sees your website. This can be extremely helpful in troubleshooting technical SEO issues, as well as identifying potential improvements that can be made to improve your website’s ranking.

To use this feature, simply enter the URL of your website into the “Inspect URL” box and click “Inspect.” Google will then provide you with a report that includes a variety of information about your website, including its current ranking, as well as any errors or issues that were found.

This information can be invaluable in troubleshooting technical SEO issues and making improvements to your website. If you’re not sure how to interpret the data, or if you need help making changes to your website, be sure to reach out to a qualified SEO professional for assistance.

Ensure your website is mobile-friendly

More than 60% of all internet traffic now comes from mobile devices, so it’s crucial that your website is optimized for small screens. Google’s mobile-first indexing means that the search engine now uses the mobile version of your site for ranking purposes, so if your site isn’t optimized for mobile users, you could be missing out on valuable traffic.

There are a few key things to keep in mind when ensuring your website is mobile-friendly:

-Design your site using responsive design principles, so that it displays correctly on all screen sizes.
-Make sure your pages load quickly on mobile devices, as users are likely to be using slower data connections.
-Eliminate any pop-ups or interstitials that could annoy or block mobile users.
-Ensure your content is easy to read and navigate on a small screen.
-Make sure your site is properly indexed by Google and other search engines.

Check your site’s loading speed

A slow website is a major SEO issue. Users are impatient, and if your site takes too long to load, they will likely abandon it and look for another. This increases your bounce rate and decreases the amount of time people spend on your site, which are both bad for SEO. Google also takes page loading speed into account when determining where to rank your site, so it’s important to optimize your site’s speed.

There are a few ways to check your site’s loading speed. One is to use Google’s PageSpeed Insights tool, which will give you a general idea of how fast your site is and what areas you need to improve. Another way is to use a more specific tool like Pingdom or GTmetrix, which will show you exactly where your site is slow and what you can do to fix it.

Once you know where your site is slow, there are a few different things you can do to speed it up. One is to optimize your images by reducing their file size without reducing their quality. Another is to minify your CSS and JavaScript files, which means reducing their size by removing unnecessary characters like whitespace. You can also optimize your website’s code itself by making sure it follows best practices.

If you’re not familiar with technical SEO, optimizing your site’s speed can be a challenge. Luckily, there are plenty of resources available to help you out, including books like Speed Up Your Site: Web Performance Best Practices (Voices That Matter) and articles like this one from Moz. If you’re serious about improving your site’s SEO, optimizing its speed should be one of your top priorities.

On-page and Content

If you don’t have content, you don’t have a website. It’s that simple. For many people, the thought of creating content is daunting. It can be difficult to come up with fresh ideas, and then even harder to actually sit down and write or record something original. That’s where autoblogging comes in.

Fix duplicate, missing, and truncated title tags

Google and other major search engines are concerned with two basic things when it comes to the on-page analysis of your website during the crawling and indexing process: (1) the content of your website, and (2) the HTML code that instructs the search engine what to do with that content. The tag is one of the most important elements in this HTML code.</p> <p> Unfortunately, we see far too many websites with missing, duplicate, or truncated <title> tags. This can happen for a variety of reasons, but most often it’s simply due to carelessness or ignorance on the part of the webmaster or site owner. Regardless of how it happened, having missing, duplicate, or truncated <title> tags on your website is bad for business for a couple of reasons.</p> <p>First, it’s bad for business because it confuses both your visitors and the search engines. If a search engine sees multiple titles on your website that say different things, it has no way of knowing which one is correct (or more important). The same goes for visitors who may see multiple title options listed in their browser tab after clicking through to your site from the search results page.</p> <p>Second, it’s bad for business because it means you’re not making full use of one of your most valuable opportunities to control how your website appears in the search results pages (SERPs). Your <title> tag is one of the primary ways you can influence click-through rate (CTR) from the SERPs. A well-written <title> tag can be the difference between a searcher clicking through to your website or moving on to someone else’s.</p> <p></p> <h3 id="find-and-fix-duplicate-or-missing-meta-descriptions"><span id="Find_and_fix_duplicate_or_missing_meta_descriptions">Find and fix duplicate or missing meta descriptions</span></h3> <p></p> <p> A meta description is the short paragraph of text that appears under your page’s title in the search results. It’s what helps users decide whether to click through to your site, so it needs to be well written and persuasive.</p> <p>If you have duplicate or missing meta descriptions, it can hurt your click-through rate (CTR) and search engine optimization (SEO). Here’s how to find and fix them.</p> <p></p> <h3 id="find-and-fix-multiple-h1-tags"><span id="Find_and_fix_multiple_H1_tags">Find and fix multiple H1 tags</span></h3> <p></p> <p>If you want search engines to take your website seriously, you need to make sure you’re using proper on-page and content optimization techniques. </p> <p>One of the most important things you can do is to make sure you’re using proper H1 tags. The H1 tag is the main header tag on your page, and it’s used to denote the primary headline. </p> <p>If you have multiple H1 tags on a single page, it confuses both search engines and users, and it can hurt your chances of ranking well. </p> <p>Fortunately, it’s easy to fix. Simply find all the H1 tags on your page and delete all but one. Then, make sure that the remaining H1 tag accurately reflects the primary headline of your page.</p> <p></p> <h2 id="off-page-seo"><span id="Off-Page_SEO">Off-Page SEO</span></h2> <p></p> <p>Off-page SEO is the optimization of a website for ranking in the search engine result pages (SERP). The main aim of off-page SEO is to build links to your website to increase its authority and improve its ranking. There are a number of ways to build links, and we’ll cover some of the most effective ones in this article.</p> <p></p> <h3 id="analyze-your-competitors-link-profile"><span id="Analyze_your_competitor8217s_link_profile">Analyze your competitor’s link profile</span></h3> <p></p> <p> In order to remain competitive in the digital space, it is essential to continuously monitor your SEO performance as well as that of your competitors. Luckily, there are a number of SEO tools available that can make this process much easier. One such tool is Moz’s Open Site Explorer, which allows users to research and analyze the link profiles of any website.</p> <p>When used correctly, Open Site Explorer can be an invaluable resource for understanding your competitor’s digital marketing strategy and for identifying link building opportunities. In this article, we’ll take a closer look at how to use Open Site Explorer to carry out a competitive link analysis.</p> <p>To get started, simply enter your competitor’s URL into Open Site Explorer and hit the “Search” button.</p> <p>Once the results page has loaded, you’ll be presented with a wealth of information about your competitor’s backlink profile. In addition to the total number of links pointing to the site, you’ll also be able to see the top linking sites, the most linked-to pages, and more.</p> <p>One of the most useful features of Open Site Explorer is the ability to filter the link results by type (e.g., do-follow or no-follow), by anchor text, by region, etc. This can be extremely helpful when trying to understand what kind of links your competitor is building and where they are coming from.</p> <p>Additionally, Open Site Explorer provides users with some valuable insights into their own link profile. Simply click on the “Your Links” tab at the top of the screen to switch from your competitor’s profile to yours. From here, you can use all of the same features and filters to see how your link profile stacks up against your competitor’s.</p> <p>If you’re serious about SEO, then carrying out regular competitive link analyses should be a key part of your strategy. With Moz Open Site Explorer, it has never been easier to keep tabs on your competition and ensure that you are always one step ahead.</p> <p></p> <h3 id="conduct-a-link-intersect-analysis"><span id="Conduct_a_link_intersect_analysis">Conduct a link intersect analysis</span></h3> <p></p> <p> Link intersect analysis is a process of looking at a list of websites and identifying which ones link to two or more of your competitors, but not to you.</p> <p>This is valuable because it allows you to identify where you might be able to get a link from that your competitors don’t have. This can give you an advantage in the SERPs.</p> <p>To do this, you need a list of competitor websites and a tool that can help you check for links (such as Moz’s Open Site Explorer).</p> <p>Once you have these, you can start the process of checking for links. Look for common patterns among the linking websites – are there any that link to all or most of your competitors? If so, these could be good places to try and get a link from.</p> <p>You can also use this process to identify any links that your competitors have that you don’t. This can help you understand why they might be outranking you and what you need to do to catch up.</p> <p></p> <h3 id="target-your-competitors-broken-backlinks"><span id="Target_your_competitors8217_broken_backlinks">Target your competitors’ broken backlinks</span></h3> <p></p> <p>We all know how important it is to target our competitors’ backlinks, but what about their broken backlinks?</p> <p>According to SEO expert Neil Patel, “targeting your competitor’s broken backlinks is one of the smartest off-page SEO strategies.”</p> <p>There are two ways to go about this:</p> <p>1. Use a tool like Monitor Backlinks to find your competitor’s broken links.<br /> 2. Use Google Search Console to find your competitor’s 404 errors.</p> <p>Once you’ve found your competitor’s broken links, simply reach out to the site owner and let them know. In most cases, they’ll be happy to add your link as a replacement.</p> <p>Not only will this help you build valuable backlinks, but it will also help you build relationships with other website owners in your industry.</p> </div><!-- .entry-content .clear --> </div> </article><!-- #post-## --> <nav class="navigation post-navigation" role="navigation" aria-label="Posts"> <span class="screen-reader-text">Post navigation</span> <div class="nav-links"><div class="nav-previous"><a href="https://standsalone.org/am-vet-tech-program/" rel="prev"><span class="ast-left-arrow">←</span> Previous Post</a></div><div class="nav-next"><a href="https://standsalone.org/a-tech-wheels-japan/" rel="next">Next Post <span class="ast-right-arrow">→</span></a></div></div> </nav><div class="ast-single-related-posts-container"><div class="ast-related-posts-title-section"> <h2 class="ast-related-posts-title"> Related Posts </h2> </div><div class="ast-related-posts-wrapper"> <article class="ast-related-post 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href="#set-up-google-analytics">Set up Google Analytics</a></li><li><a href="#install-and-configure-an-seo-plugin-wordpress">Install and configure an SEO plugin (wordpress)</a></li></ol></li><li><a href="#keyword-research">Keyword Research</a><ol><li><a href="#identify-your-competitors">Identify your competitors</a></li><li><a href="#conduct-a-keyword-gap-analysis">Conduct a keyword gap analysis</a></li><li><a href="#find-your-main-money-keywords">Find your main ‘money’ keywords</a></li></ol></li><li><a href="#technical-seo">Technical SEO</a><ol><li><a href="#leverage-inspect-url-feature-in-gsc">Leverage “Inspect URL” feature in GSC</a></li><li><a href="#ensure-your-website-is-mobile-friendly">Ensure your website is mobile-friendly</a></li><li><a href="#check-your-sites-loading-speed">Check your site’s loading speed</a></li></ol></li><li><a href="#on-page-and-content">On-page and Content</a><ol><li><a href="#fix-duplicate-missing-and-truncated-title-tags">Fix duplicate, missing, and 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