- SEO Basics
- Keyword Research
- Technical SEO
- On-page and Content
- Off-Page SEO
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If you want your website to rank higher in the search engines, then you need to understand the basics of search engine optimization (SEO). SEO is the process of optimizing a website for Google’s search algorithm. There are a number of factors that go into this, and it can be a bit complicated. However, if you understand the basics, then you can start to see results.
Set up GSC and Bing Webmaster tools
Setting up Google Search Console (GSC)
1. Go to google.com/webmasters/tools/home
2. Sign in with your Google account
3. Once you’re signed in, click “Add a property”
4. Enter your website’s URL and click “Add”: http://example.com
5. Verify your site ownership
6. After you verify, click “Continue” to go to the GSC Dashboard for your site
What is Bing Webmaster Tools?
Bing Webmaster Tools is a free service that helps you manage how Bing sees and crawls your website so you can improve your visibility on the Bing search engine. It also allows you to submit new pages to Bing, check your website’s backlinks, and more. You can access Bing Webmaster Tools at bing.com/toolbox
Set up Google Analytics
If you’re serious about getting your website to rank high in search engine results pages (SERPs), you need to keep track of your progress and analyze your site’s traffic. The best way to do this is with Google Analytics.
Google Analytics is a free service that allows you to track your website’s traffic and see where it’s coming from. It also provides valuable insights into how people are using your site, so you can make changes to improve their experience.
To set up Google Analytics, you’ll need to create a Google account and add the Analytics code to your website. Once you’ve done that, you can start tracking your traffic and analyzing your data.
Install and configure an SEO plugin (wordpress)
There are many factors to consider when configuring an SEO plugin for WordPress. Here are some key tips:
-Install the plugin in your WordPress site.
-Configure the plugin with your chosen settings.
-Check the “help” or “documentation” tab of the plugin for more detailed instructions.
-Some popular SEO plugins for WordPress include Yoast SEO, All in One SEO Pack, and WP Super Cache.
Keyword research is the process of finding and selecting the right keywords to target for your website or blog. It’s a crucial part of any SEO or SEM strategy. There are a number of different methods for keyword research, but the most important thing is to get started and to do your research thoroughly. In this article, we’ll go over some of the basics of keyword research and how you can use it to improve your website’s traffic.
Identify your competitors
In order to identify your competitors, you need to first understand what keywords they are targeting. You can use a variety of tools to research this, but a good place to start is Google AdWords Keyword Planner.
Once you have a list of keywords, you can use a tool like Moz Keyword Explorer to research the monthly search volume and difficulty for each keyword. This will give you an idea of which keywords are most valuable for your business.
Once you have a list of competitor keywords, you can use a tool like Spyfu to research the estimated monthly AdWords spend for each keyword. This will give you an idea of how much your competitors are willing to spend on each keyword, and will help you determine which keywords are most valuable for your business.
Conduct a keyword gap analysis
A keyword gap analysis is a process of investigating the differences in the keywords that your competitors are targeting compared to the keywords that you are targeting. This can give you valuable insights into areas where you may be missing out on important opportunities.
To conduct a keyword gap analysis, you will need to first gather a list of the keywords that your competitors are targeting. You can do this by conducting a competitor analysis, which can be done using a number of different tools such as Google AdWords Keyword Planner, SEMrush, or Ahrefs.
Once you have a list of competitor keywords, you will need to compare this to a list of keywords that you are currently targeting. This will help you to identify any gaps in your keyword coverage.
It is important to note that just because a competitor is targeting a particular keyword does not mean that it is necessarily an important keyword for you to target. You should only focus on keywords that are relevant to your business and that have the potential to generate traffic and conversions.
Once you have identified any gaps in your keyword coverage, you can start working on developing content around these keywords in order to improve your ranking in search engines and drive more traffic to your website.
Find your main ‘money’ keywords
To find your main ‘money’ keywords, start by brainstorming a list of potential terms related to your business or website. Then, use a keyword research tool like Google Keyword Planner or Moz Keyword Explorer to see how many people are searching for these terms each month. Be sure to also look at the competition for each keyword to see how difficult it would be to rank for.
Once you have a list of potential keywords, start by targeting the ones with the highest monthly search volume. These are typically your main ‘money’ keywords. From there, you can also target keywords with lower search volume but higher levels of competition. These may not be as lucrative in the short-term, but they could be easier to rank for and could lead to long-term organic growth.
Technical SEO is the practice of optimizing a website for Google’s search algorithm. It’s a process that makes a website more visible and easier to find in search results. Technical SEO improves the visibility and discoverability of a website for both search engines and users. It’s the foundation for all other types of SEO, and it’s a necessary step in any good SEO strategy.
Leverage “Inspect URL” feature in GSC
In order to make best use of the “Inspect URL” feature in GSC, it’s important to understand how it works and what information it provides. Here’s a rundown of what you need to know:
– The “Inspect URL” feature is found in the “Crawl” tab of GSC.
– It allows you to enter a URL and view information about that page, including its current indexing status, any errors that have been found, and the page’s most recent fetch date.
– This information can be helpful when troubleshooting indexation issues or identifying pages that may need to be re-crawled.
To use the “Inspect URL” feature, simply enter the URL of the page you want to check in the field provided and click “Inspect.”
Ensure your website is mobile-friendly
Google’s mobile-first index is now live, which means that the search engine is using the mobile version of your website to rank pages in its results. That means it’s more important than ever to make sure your website is optimized for mobile devices. Here are a few things you can do to make sure your site is ready for the mobile-first index:
– Use responsive design.
– Use a mobile-friendly theme.
– Optimize your images for mobile devices.
– Use AMP (Accelerated Mobile Pages).
– Improve your page load time.
Check your site’s loading speed
Check your site’s loading speed and make changes to improve it. A fast site not only provides a good user experience, but can also improve your search engine rankings.
Tools like Google’s PageSpeed Insights can help you identify areas where your site can be improved.
On-page and Content
Having duplicate, missing, or truncated title tags can hurt your website’s SEO and click-through rate. Here’s how to fix them.
Duplicate title tags are created when the same title tag appears on more than one page of your website. This can happen if you have multiple pages with the same content or if you have the same page accessible via multiple URL paths.
Missing title tags occur when a page doesn’t have a title tag at all. This is often the case with pages that are generated dynamically, such as search results pages.
Truncated title tags happen when a title tag is cut off because it’s too long. This usually happens when a website uses the same title tag for all of its pages, resulting in a lengthy title that gets cut off in search results.
Find and fix duplicate or missing meta descriptions
If you’re seeing errors in your Google Search Console report for duplicate or missing meta descriptions, here are some things you can do to fix them.
First, check your website to see if you have duplicate or missing meta descriptions. To do this, open your website in a web browser and view the source code. Then, look for thetag. If you see multiple instances of this tag, or if some of your pages are missing this tag entirely, that could be the problem.
Once you’ve identified which pages are affected, you can start fixing the problem. If you have multiple instances of thetag on a single page, simply remove all but one of them. If a page is missing thetag altogether, add it to the page’s code.
If you’re not sure how to edit your website’s code, we recommend contacting a web developer or your website’s support team for help.
It is important to have only one H1 tag per page, as multiple H1 tags can confuse search engines. If you find that you have more than one H1 tag on a page, you can fix this by either changing some of the H1 tags to H2 tags, or by consolidating the information into one H1 tag.
There are a number of ways to perform Off-Page SEO. The most common and perhaps the most effective is link building. Link building is the process of acquiring links from other websites to your own. The more links you have pointing to your website, the higher your ranking will be in the search engines. There are a number of ways to build links, and we’ll cover some of the most common and effective ones in this section.
Off-Page SEO is the process of optimizing a website for higher search engine rankings through techniques like link building, social media engagement, and branded content creation.
One of the most important aspects of off-page SEO is link building, which is the process of getting other websites to link to your website. Link building is important because it signals to search engines that your website is authoritative and popular, which can help you rank higher in search results.
To build links effectively, you need to understand your competitor’s link profiles. A link profile is a list of all the websites that link to a particular website. By analyzing your competitor’s link profiles, you can identify opportunities to build links from similar websites. To do this, you can use a tool like Majestic SEO or Moz Open Site Explorer.
Once you’ve analyzed your competitor’s link profiles, you can start outreach campaigns to get similar websites to link to your website. To do this effectively, you need to create high-quality content that will be valuable to those websites. Once you’ve created this content, you can reach out to these websites and ask them to link to your content.
Building links can be a time-consuming process, but it’s worth it because it can help improve your search engine rankings and drive more traffic to your website.
Link Intersect is an Off-Page SEO Method that we can use to find sites that may be willing to link to us.
Here’s how it works:
You start by finding a list of sites in your niche that have a high Domain Authority.
You then take that list and intersect it with a list of sites that are linking to your competitors.
The result is a list of sites that are likely to be interested in linking to you as well.
To conduct a link intersect analysis, you will need two tools:
1. A tool to find the Domain Authority of websites (we recommend Moz’s Open Site Explorer)
2. A tool to find the backlinks of websites (we recommend Ahrefs)
One of the most effective link building strategies is to find your competitor’s broken links and offer to replace them with a link to your own site. This technique is often referred to as “broken link building” or “link reclamation.”
To find your competitor’s broken links, you can use a variety of tools, including Google Search Console, Majestic, ahrefs, and Moz’s Open Site Explorer. Once you’ve found a potential link, reach out to the site owner or editor and let them know about the broken link. Be sure to include a link to your own site as a replacement.